Project overview
As a concept project, this project is meant to give our junior team members a better understanding of how real projects are handled.
In order to enhance user engagement during the Christmas season, we redesigned the rewards page of the Starbucks website to present an intuitive "following star" concept for the rewards program.
During the ideation phase, we sketched two different concepts for Starbucks Rewards, and eventually selected the intuitive "following star" concept for its user-friendliness, visual appeal, and engagement.
I was involved in this project as a design team leader at UXland, where I had different responsibilities based on the scope of the projects. I co-led and managed different teams, including designers, and developers, acting as a bridge between different departments.
STARBUCKS REWARDS
Redesign of Starbucks Rewards web-page
Starbucks Rewards web-page has been redesigned as a concept project that focuses on the Christmas
occasion. Customers can earn and accumulate points based on purchases of products at Starbucks stores and are appreciated with free goodies, interesting tiers and engaging user experience.
Goal
The goal of this project is to improve the user interface of the Rewards web-page by making it visually interactive and attractive. This will be achieved by updating the landing page to a Christmas themed design that aligns with the holiday season, and by integrating a dynamic feature where the user can follow a moving Christmas tree star across the page. The objective is to increase user engagement, encourage the earning of Starbucks points, and meet the expectations of clients by creating a fresh, cool, and beautiful design that follows current UI trends.
Project process
Sketches
Iterations
Moodboard
The color palette we created was inspired by our moodboard.
UI kit
We were able to develop a design system to ensure consistency across all the pages of our product, including typefaces, colors, input boxes, and buttons.
